Casa Moderna Expo is a project for an annual home improvement expo, where I developed the "Room to Dream" campaign. This concept aimed to ignite a childlike wonder and flexible imagination in adults, using clay houses as the core "off-screen element" to symbolize big ideas starting from playful beginnings.
My main goal was to create a compelling event branding that emphasized a DIY theme and empowered attendees to creatively transform their living spaces.
This project was developed as a conceptual exercise during my graphic design studies.
