Trad is a branding project for a startup founded by two Swedish designers dedicated to revolutionizing the fashion and furnishings industry with eco-friendly bio-leathers made of pineapple, apple, and mushroom skins.
My main goal was to set a visual language that would help set bio-leather as the new industry standard.
*All the visuals are created with Adobe Firefly
This project was developed as a conceptual exercise during my graphic design studies.
