Morphist is a rebranding project centered on transforming the Istanbul Modern Museum's perception into a living organism that adapts and evolves with Istanbul, its events, and its visitors. All elements of the visual identity are rooted in the concept of a "living museum," with colors chosen to reflect the city's essence: red for Istanbul, deep blue for the Bosphorus, and gray for the metropolis.
My main goal was to evolve the museum into a living, breathing organism that fosters ongoing cultural exchange, transforming passive observation into active participation while preserving its heritage.
This project was developed as a conceptual exercise during my graphic design studies.
